Xerox PARC – Design and UX Strategy

Innovative companies simplify complex problems. A clean, modern design reflects this ethos allowing the content to remain the main hero of the experience. 

An editorial approach showcases PARC's current efforts, along with future ongoing developments. Digestible content modules are designed to make information easy to consume by site visitors and easy to manage by PARC's marketing team.

PARC's photography selections are expressed through the concepts of rhythmic patterns, illuminated contrasts, innovative close-ups, humanism, and futurism. Select imagery showcases a sense of speed emphasizing PARC's efforts with rapid changes in technology. These images feature an aesthetically cooler temperature in a high contrast color palette. Tech-driven, but not nerdy. New and now imagery that is both current and intriguing.

A cutout of parc's logo treatment showcases a new/interesting perspective of “parc". It portrays a “peekaboo” meaning teasing new project development.