Business Agility Institute – Design and UX Strategy

The Business Agility Institute is an independent research and advocacy organization that helps businesses transform. BAI drives industry change through applied research, pragmatic guidance, and the building of networks for individuals and organizations.

With a massive amount of content and a robust media library, the newly updated global presence of BAI provides individuals and organizations with access to content driving education and inspiring users to take action.

How do we get people inspired, excited, engaged, and ultimately join the BAI network?

• Provide users with the ability to access content quickly and clearly through filtered content groupings
• Introduce a flexible modular system where users can easily search and digest content
• Present a curated homepage experience featuring content carousel modules and story overviews
• Communicate a clear homepage message – who we are  / what we do / our services and products
• Maintain a functional sitewide experience via the main navigation, megamenu, smart search, tagging, and filtering mechanisms
• Design an information hierarchy through varying use of typographic treatments
• Implement social media sharing throughout