Business Agility Institute – Design and UX Strategy

The Business Agility Institute is an independent research and advocacy organization that supports business transformation. BAI promotes industry change through applied research, practical guidance, and the development of networks for individuals and organizations.

With an extensive content library and a robust media collection, BAI's expanded global reach provides individuals and organizations access to materials that foster education and motivate action.

How do we inspire, excite, engage, and ultimately encourage people to join the BAI network?
– Enable users to access content quickly and clearly through filtered content groupings.
– Introduce a flexible, modular system that allows users to easily search and absorb content.
– Feature a curated homepage experience with content carousel modules and story summaries.
– Convey a clear message on the homepage about who we are, what we do, and our services and products.
– Ensure a functional sitewide experience through main navigation, megamenu, smart search, tagging, and filtering tools.
– Establish an information hierarchy using systematic typographic styles.
– Incorporate social media sharing options throughout.